As leaders in consumer advocacy, traffic safety and industry advice, four organizations – AAA, Consumer Reports, J.D. Power and the National Safety Council – have come together to adopt standardized naming for advanced driver assistance technology in an effort to reduce confusion. To help educate consumers on the benefits, limitations and proper use of these technologies, the four organizations are calling on all safety organizations, automakers and journalists covering the automotive industry to join them in adopting these terms.
Automotive technology continues to evolve quickly with 93% of new vehicles offering at least one advanced driver assistance system (ADAS) feature. Earlier this year, AAA research found that consumers are faced with as many as 20 names for a single ADAS feature, varying by vehicle manufacturer. This can cause confusion. And while the technology has the potential to improve safety and save lives, the terminology often seems to prioritize marketing over clarity.
As a result, the four organizations have agreed on standardized naming that is simple, specific and based on system functionality. It is believed that, by adopting common terminology across systems, consumers will have a better understanding that this technology is intended to assist and not replace an engaged driver. These terms are not meant to replace automotive manufacturers’ proprietary system or package names; rather, they are meant to achieve clearer and consistent information on window stickers, owner’s manuals and other marketing materials on generic system components.
At this time, five categories have been created to group technology by type. The naming list will be continually refined as these organizations work with stakeholders and policymakers and as new systems come to market.
AAA provides more than 60 million members with automotive, travel, insurance and financial services through its federation of 34 motor clubs and nearly 1,000 branch offices across North America. Since 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for safe mobility. Drivers can request roadside assistance, identify nearby gas prices, locate discounts, book a hotel or map a route via the AAA Mobile app. To join, visit AAA.com.
About Consumer Reports
Consumer Reports is an independent, nonprofit membership organization that works side by side with consumers to create a fairer, safer, and healthier world. For more than 80 years, CR has provided evidence-based product testing and ratings, rigorous research, hard-hitting investigative journalism, public education, and steadfast policy action on behalf of consumers’ interests. Unconstrained by advertising or other commercial influences, CR has exposed landmark public health and safety issues and strives to be a catalyst for pro-consumer changes in the marketplace. From championing responsible auto safety standards, to winning food and water protections, to enhancing healthcare quality, to fighting back against predatory lenders in the financial markets, Consumer Reports has always been on the front lines, raising the voices of consumers.
About J.D. Power
J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, South America, Asia Pacific and Europe.
About the National Safety Council
The National Safety Council (nsc.org) is a nonprofit organization whose mission is to eliminate preventable deaths at work, in homes and communities, and on the road through leadership, research, education and advocacy. Founded in 1913 and chartered by Congress, NSC advances this mission by partnering with businesses, government agencies, elected officials and the public in areas where we can make the most impact.